One business that I frequent is Craig's Cuts. When this business was established, it's stated hotel was to provide a low price, quality haircut. As the business has grown, it's 7s's have fallen out of alignment.Some of the main misalignments I have identified are with shared values, systems, and strategy.
Shared Values
The shared values of Craig's Cuts are good service at a low price.
Systems
Craig's Cuts has added systems that are unnecessary and add costs. One such system is the back massager they use along with the towel warmer. Why wood a low cost provider add such unnecessary frills? Along with these frills had come an increase in the price.
Strategy
Craig's cuts' strategy has been to locate in low cost locations. Recently new locations have opened in more expensive locations like University Mall.
Clearly before implementing any more changes, Craig's Cuts should consider their strategy and shared chairs and ensure that they are in alignment.
